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Oct. 19, 2017
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Broadening its reach; LLA seeks comments, new members

By Pamela A. Keene 
 
The Lake Lanier Association is embarking on a concerted marketing campaign to double its membership in the next three years. The board recently hired Forum Communications of Gainesville to assist with the development of a marketing and communications plan to achieve that goal.
 
“We’ll be doing a variety of surveys and outreach from late September until some time in October to determine a number of factors,” said John Barker with the board of the Lake Lanier Association. “We want to understand who our members are and who they aren’t – and why – and what they expect from the association. Forum will use that information to develop a strategic marketing plan for us that we anticipate will help us grow our membership significantly in the next three years.” 
 
The association will be surveying members via email and doing clipboard surveys are area marinas and restaurants. The brief one-on-one face-to-face surveys will include questions about lake usage, demographics such as age and interactions with Lake Lanier, and other information that will be analyzed by Forum to create a plan.
 
It is expected that the research will be complete by mid-October and the agency will make a presentation to the association sometime in the first quarter of 2018.
 
The organization currently has approximately 2,000 members. For questions or comments, visit lakelanier.org.

Posted online 9/29/17
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