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Oct. 21, 2019
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Lake Lanier CVB brings the world to Northeast Georgia

By Pamela A. Keene
 
The Lake Lanier Convention & Visitors Bureau helps bring the world to Lake Lanier and Northeast Georgia. Whether supporting the World Dragon Boat Championships or developing promotions and marketing campaigns, the CVB’s staff serves as the area’s biggest cheerleaders.
 
But the work of the agency goes far beyond cheerleading. Funded by Hall County’s Hotel/Motel Tax and monies provided by the Lake Lanier Islands Development Authority, the organization actively promotes Lake Lanier and attractions in Northeast Georgia through trade shows, media visits and regional and national media.
 
The CVB recently held its annual meeting to recap the successes of the past 12 months. It has broadened its mission and service to include more local events for area citizens. 
 
“Our funding partners include LLIDA, Buford, Hall County, Flowery Branch and Oakwood, as well as income from our programs and events,” says Stacey Dickson, president of the Lake Lanier CVB. “It’s our job to take their messages to marketing events, groups, tourism partners and media across the country and even the world.”
 
For instance, the 2018 World Dragon Boat Championships brought international athletes, coaches and supporters from 14 countries to Hall County and Lake Lanier. “We are now on par with Moscow, which hosted the event in 2017, and India, which will host the championship in 2019. That’s saying quite a bit about us.” 
 
The bureau represents Lake Lanier and Hall County at regional, national and international tourism conferences for recreational visitors, business travelers, group sales and affinity organizations from those that specialize in RV tourism.
 
In the past 12 months, the CVB has initiated or continued a number of programs, including its Mobile Marketing Vehicle that travels throughout the community to provide information to visitors and residents, a tourism ambassador hospitality training program and an area attractions council to keep tourism partners in better communication with each other.
 
The bureau has cited successes by booking a new kayak fishing tournament slated for August, a Boomers In Groups conference in partnership with Explore Gwinnett, and contacts with more than 450 new businesses through networking and one-on-one appointments.
 
“The Margaritaville at Lanier Islands story appeared in more than 50 consumer, travel and trade publications,” Dickson said. “It has gotten a great deal of national attention for our area.”
 
The CVB also awarded recognition to various organizations and individuals who contributed to its success in the past 12 months:
  • Beyond the Call: Nichols Body Shop
  • Blazing Star: Regina Dyer
  • Out of the Box: Hall County Planning and Zoning
  • Horizon Award: Road Atlanta
  • Sky’s the Limit: Interactive Neighborhood for Kids
  • Chairman’s Award: Gladys Wyant, The Arts Council. 

 
Partnerships and community support are vital to the bureau, and the organization provides information for area residents, encouraging them to take advantage of attractions in the area. 
 
“Not only are we in the business of promoting Lake Lanier around the world, we’re also speaking to area residents with our marketing campaigns,” Dickson says. “We can be the source for all things staycation here in Northeast Georgia. Visit our website or chat with us when we’re out and about to find out all the great things there are to do here. You’re in for some fun surprises when you check out all the things to do locally.” 
 
The Lake Lanier CVB publishes the Slip Away Visitors’ Guide, available online at www.discoverlakelanier.com.

Posted online 6/28/19
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