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Oct. 16, 2018
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Lake Lanier message goes on the road

By Pamela A. Keene
 
The Lake Lanier Convention and Visitors Bureau is taking its message on the road, thanks to a new mobile welcome center. 
 
The award-wining bright and colorful trailer is packed with information about Lake Lanier and Hall County, from brochures about area attractions to schedules for summer camps. It’s a towable unit that in many ways looks like a food truck, with a walk-up window and a big awning to shade visitors from the sun. 
 
Not only will the visitors center be used for local events, it will enable the Lake Lanier Convention and Visitor Bureau to take its message of tourism across the region. “Now we can take Hall County and Lake Lanier directly to the people,” said Stacey Dickson, president of the Lake Lanier Convention and Visitors Bureau. “It’s an innovative way to reach potential visitors of all ages, from the Baby Boomers to the Millennials.”
 
The bureau has already attracted state-wide attention. “We just found out that the Georgia Department of Economic Development recognized the project with the first-ever Jeffrey Tatum Award in April,” Dickson said. “They cited us for our visionary approach for tourism marketing as a flexible way to take our message to the public.”
 
Plans are to take it to many major events, including the Hall County Bicentennial event in June, September’s World Dragon Boat Championships at the Lake Lanier Olympic Venue, and the Petit Le Mans at Road Atlanta. 
 
“The trailer is so flexible that we can use it as an information center, a food truck to serve samples and even a retail shop to market T-shirts, caps and other items,” Dickson said. “This season, we’re mostly focusing on happenings closer to home, but we will be very visible at such places as the State Fair in Perry. We will also be producing events to promote Hall County and Lake Lanier.”
 
Dickson said that she hopes Hall County residents will stop by the new visitors center and find out about all the activities, attraction and events in Hall County. “We have plenty of things for people to do close to home and even if you live here, you’d be surprised at how much is going on in Hall and at Lake Lanier.”

Posted online 4/30/18
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