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Aug. 16, 2018
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Pull Marine and Pull Boat Sales relocate

By Pamela A. Keene 
 
It’s interesting how some things come back around. When Pull Marine and Pull Boat Sales leased a 15,000-square-foot building to expand business on Browns Bridge Road in Cumming, it was a homecoming of sorts. 
 
“We built the building in 2000 to be a boat store and we operated the Fountain Boat Dealership out of there for a while,” said Jimmy Barton, who still owns the building with R.D. Adamson. “Now, since Jenny and Perry have come along its back to its original purpose.
 
Jenny and Perry Serwitz own Pull Marine, Pull Boat Sales and Pull Watersports, which began as a retail store on Keiths Bridge Road selling watersports gear. “It really grew out of our love of watersports,” Jenny said. “I grew up skiing and our family has always been involved in wakeboarding and related sports. We started out with a retail pro shop in 2011 and really didn’t intend to leave our corporate jobs, but now, here we are.”
 
With Perry’s background in advertising at Fox Sports and Jenny’s work in marketing as a manufacturer’s rep for consumer products, the couple had the right set of skills to build a business.
 
By 2014, they took on the Tige boat line, giving them even more visibility among the watersports community. Other boat lines followed, and they opened Pull Marine, the service division, last August. All three business lines – watersports, boat sales and marine – operated out of the building on Keiths Bridge Road. 
 
“We found the building by chance and it’s perfect,” Jenny said. “It’s less than two miles from our pro shop/retail store and it’s 15,000-square feet so we have plenty of room for our showroom and our service center.”
 
Pull Boat Sales can showcase as many as seven boats in the showroom. The 10,000-square-foot service center can accommodate more than 12 boats in the service bays. Eric Gallaspy owns and manages the service center. 
 
“As far as we can tell we have the largest service center under one roof, at least in Northeast Georgia,” Perry said.
 
Pull Boat Sales and Pull Marine moved into the building in February and business has been steady and strong. 
 
“It was built to be a boat store and it is again,” Bartow said. “It’s like a fulfillment of a concept R.D. and I had back then that if you built a business for a specific use, it would perform better. And today, it’s working like we thought it would work.”
 
Pull Watersports Pro Shop is located at 3040 Keith Bridge Road in Cumming. Pull Boat Sales and Pull Marine are located at 5185 Browns Bridge road in Cumming.

More info: pullwatersports.com, pullboatsales.com or pullmarine.com. Phone: 770 881-7808.

Posted online 5/29/18
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