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Jul. 17, 2018
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Skier’s Marine opens Lake Lanier location

By Pamela A. Keene
 
Skier’s Marine Southeast has come to Lake Lanier. Formed by the owners of Skiers Marine, a 23-year-old marine company headquartered in Alabama, the new company has opened its first location in Georgia.
 
Skier’s Marine operates three dealership in Alabama and a fourth in Chattanooga.
 
“We are so excited about our new location at Lake Lanier,” says Heidi Moore, general manager of the 12,000-square-foot store that’s currently being remodeled at 1209 Hillside Gardens Lane off McEver Road. “It’s going to be a state-of-the-art full-service dealership selling luxury Mastercraft boats and Smoker Craft’s SunChaser pontoons. We will also handle pre-owned boats and consignment sales.”
 
Skier’s Marine Southeast opened in a temporary space late in 2017 and participated in the 2018 Atlanta Boat Show. The company closed on the property on McEver Road in early March and has already begun its operations there. The space features a two-story showroom and a full service department.
 
Moore has worked in the marine business in Gwinnett and Hall counties for nearly 20 years. Many customers know her from her days at West Marine. She also worked for 11 years at Atlanta Marine where she worked in parts then ran the service department for four years. She was also brand manager for Supra at Atlanta Marine.
 
“My niche is inboard boats and water sports,” she said. “Looking back, it’s amazing that God has put me in every sector of the marine business to prepare me to fun a dealership. Now I’m ready to put it all together.”
 
Moore said that she is excited that Skier’s Marine Southeast has opened a first location in Georgia at Lake Lanier, and that she will be one of the few female general managers in the marine business locally.  
 
The company is owned by Rett Tyler and his two sons Chad and Ryan. In 1995 Tyler, a former policeman, began selling boats as a sideline on a vacant lot on Highway 280 in Alabama before turning to the business full time. Today, the Tyler family owns and operates five dealerships and has be recognized multiple times as one of the Top 100 dealerships in the country by Boating Industry Magazine and the National Marine Manufacturers Association. That ranking is based on, among other things, customer service ratings.
 
“Our customers understand that we’re remodeling the store and they’re excited about coming in to see us already,” Moore said. “And, as a family-owned and -operated business for 23 years, we are committed to be customer-centric. The way our owner Rett Tyler and all of us say it, God owns Skier’s Marine Southeast and he has entrusted us to manage it and take the best care of the business and our customers.”
 
For more information, call the store at 470 228-5001 or visit the website at www.skiersmarine.com.

Posted online 3/30/18; updated 4/4/18
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