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Apr. 19, 2018
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Stripers jump from Lake Lanier to the ballfield

By Pamela A. Keene
 
Seven months and more than 4,000 entries have netted a new name for Gwinnett’s Minor League professional baseball team, and for people in the know, it’s a great choice. 
 
They’re now known as the Gwinnett Stripers. The new name is a tribute to the fishing and outdoors tradition of Gwinnett County and North Georgia, according to the announcement news release issued in December.
 
“It is our goal that the Stripers identity will strengthen our ties to the surrounding community while also giving us the ability to stand out among the many entertainment options this area boasts,” said North Johnson, vice president and general manager of the organization. “The Stripers logos are both fresh and traditional, introducing our new main color of ‘Stripers Green’ while maintaining the familiar Navy and Red worn by our Major League parent, the Braves. The majestic Striper displayed on our home caps, fiercely in pursuit of a baseball-baited hook, shows the fighting spirit of our team. Our uniforms will now feature pinstripes, a timeless baseball look that ties right into our name.” 
 
In the announcement news release, North said that Coolray Field is being rebranded to match the new name, several themed areas will be created, and the team will be incorporating the Stripers identity into on-field promotions, giveaways and concession items.
 
The Gwinnett Stripers host their home opener at Coolray Field on Thursday, April 12, at 7:05 p.m. For information, visit wwwgostripers.com.
 
Posted online 12/27/17
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