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Jun. 22, 2018
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The Boat Shop comes to Lanier

By Pamela A. Keene 
 
Ben Studer’s nearly 18 years in the boating business started with a degree in marine technology from North Georgia Technical College when he was not quite 20 years old. Now 37, the Gwinnett native spent his youth camping and fishing with his family on Lake Lanier.
 
When the economy took a dive in 2007-08, Studer decided to go out on his own and opened a boat repair business on Lake Burton called The Boat Shop. He’s had the shop at Lake Burton since spring 2008. 
 
“Business was good up there, but I was really getting tired of commuting to Lake Burton for the shop,” he said. “Now that the lake is up and the economy has come back, it was time to open a location on Lake Lanier.” 
 
The certified marine technician opened Lake Lanier Boat Shop late last summer on Browns Bridge Road, close to Port Royale Marina. He also decided to keep the business at Lake Burton open because he has a solid base of customers.
 
 At 5,000-square-feet, Lake Lanier Boat Shop offers sales and service with a custom stand-up paddle board shop. It’s a dealer for Centurion and Supreme ski and wake boats, plus Hampton and Landau pontoons and Alumacraft fishing boats. The retail store also sells Bote Boards, one of the leading brands of stand-up paddleboards in the country. 
 
“We’re so near the lake that you can come in and rent a Bote Board and be paddle boarding in minutes,” Studer said. “And if after you’ve rented you decide to purchase your own Bote Board, we’ll deduct that day’s rental cost from the purchase price.” 
 
The Boat Shop offers detailing and customization services, including stereo upgrades, interior and underwater lighting and Fish Master T tops. 
 
“What makes us different is that we offer 5-star service and will pick up and drop off boats for our customers,” Studer said. “Also, we have great relationships with our clients and work with them to do routine and preventive maintenance to keep their boats in top condition. As a service-based company, service is our backbone.” 
 
The Boat Shop at Lake Lanier is located at 8615 Browns Bridge Road, Gainesville. It is open from 8 a.m. to 5 p.m., Tuesday through Saturday.

For more information, visit www.lakelanierboatshop.com or call 770 889-7727.

Posted online 5/29/18

 
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